Chrome Horse officially launched in Colorado during Aspen Gay Ski Week,  one of the country’s most iconic winter gatherings, with a weekend of celebrations at Madame Ushi Aspen.

The launch unfolded across two nights at the buzzy hotspot owned by Grammy Award-winning DJ and producer Cedric Gervais, a close friend of Chrome Horse founder Jack Morgan, and culminated Saturday night with a Chrome Horse-sponsored party featuring a special performance by Gervais himself.

Chrome Horse Society founder Jack Morgan joined Luke Evans and his BDXY co-founder Fran Tomas in hosting a holiday celebration at PUBLIC - The Roof ahead of Evans' upcoming Broadway debut.

Together, the trio welcomed friends, collaborators, and VIP guests for a festive evening of signature Chrome Horse tequila cocktails and sweeping skyline views.

Guests gathered to toast the season and celebrate Evans’ highly anticipated debut, as well as the continued momentum of BDXY and the growing cultural presence of Chrome Horse Society.

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Chrome Horse Society Tequila took center stage during Art Basel as the featured spirit at an exclusive event hosted by The Standard and fashion label Donde Esteban, celebrating the finale of the brands’ five-week collaborative pop-up and capsule collection.

Held in the gardens of The Standard Spa, Miami Beach, the evening brought together art-world insiders, fashion creatives, and Miami tastemakers for a night of style, culture and exceptional tequila.